Nike, a well-known sportswear business located in the United States, has introduced a sports hijab. The audience reacted with a mixture of admiration and mockery. Many people welcomed this brand's inclusivity, but it also felt like women were being oppressed. Hijab is a piece of Islamic attire that is worn by women to cover their heads. It follows the Islamic community's customs and traditions. In the year 2012, the sportswear hijab was first introduced. These characteristics distinguish Islamic women from other women competing in Olympic competitions or games around the world.
Islamic clothing, on the other hand, has been popular in numerous nations since the 1980s. Even at the time, the modest apparel items were sold and became a profitable business idea in a number of nations. Prior to that, Muslim women devised techniques to conceal their bodily parts through the use of garments. They used to obey the rules, which included wearing full-sleeved shirts and other such items to cover their entire body. When fashion designers began to pay attention to this aspect of Islamic attire, they discovered a rich sector and capitalized on it.
Despite the difficulties they encountered, the moniker they gave this apparel line included the word "Islamic." It irritated the Islamic community because a few of the items included in this clothing line were not considered traditional Islamic dress. As a result, this was a concern before to beginning or entering this fashion line. Clothes that are too tight or reveal too much of a woman's body, for example, are not permitted for Islamic women to wear. Although the runway models drew a lot of attention, it was discovered that this was not in keeping with Islamic custom. The goal of Islamic customs is to divert attention away from women's bodies. After receiving such strong criticism from Muslims, these designers have gained a deeper understanding of the culture and have begun to place a greater emphasis on the concealing aspect of the garment rather than its aesthetic appeal. The firms' marketers keep in mind that the ideals of Islamic culture, rather than fashionable clothing, are their main selling point.
The Muslim community has long been stereotyped as people who live relatively constrained lives. They are also brand savvy in ways that no one could have predicted. For a long time, there has been an increase in demand for Islamic clothing. The elite class of Muslims has also given in to their country' native designers rather than engaging European designers and incurring such high fees. People also choose to purchase these items from internet retailers. These stores are unrivalled in terms of quality and selection. Shopping has become a lot easier, especially for women.